Church Lane Studios | London | 2019
COMPUTER GENERATED IMAGES
Property Marketing Package
for Property Developers
ABOUT: Hiltongrove is a design-led property company focusing on quality residential developments and high-end offices. They are very passionate about architecture and delivering outstanding schemes, and through this passion they now own and manage over 200 apartments, offices and shops. When we first joined forces, we were instructed to provide interiors and marketing advice for a project in Walthamstow. The client was quickly impressed with the quality and the timeliness of our delivery which earned us another opportunity - looking at the marketing collateral for a development of five mews studios in North London.
BRIEF: Situated in vibrant East Finchley, Church Lane Studios is a collection of 5 two-storey apartments designed with an eclectic contemporary style to suit the local area and appeal to the tastes of first time buyers. Each unit is filled with modern accents and quality materials. This development truly reflects Hiltongrove’s dedication to thoughtful and progressive design. The units in this development have an unusual internal layout due to the site constraints. The client has worked with their architect in an imaginative way to create 5 really interesting studio homes. Because the product was so different to anything on the market, the developer didn't want to take chances leaving buyers to imagine the homes, and he appointed us to support with building a proposition that would appeal most to the local buyer market and help secure early sales.
Ademchic proposed the name for the scheme and created a look and feel that would attract the right buyers for these unique compact but volumetric studios. While the developer was carrying out the groundwork, we designed a banner that was installed on the site to advertise the development. We also created the CGIs which brought the client’s vision to life and assisted them with creating a concept for the interior finishes which ties in with the branding.
OUTCOME: 80% of the units were sold 3 days after the launch, and all units sold before practical completion. The appealing branding and the new website gives Church Lane Studios a stylish and luxurious look synonymous to the Hiltongrove brand.