Marketing & Branding
Brochure and website design for an innovative and exceptionally economical MMC building system
Green life buildings
brochure design, brochure print coordination and delivery, web design, font selection, colour palette, branding guidelines, content formatting, layout design, infographic
ABOUT THE PROJECT:
Green Life Buildings approached us looking for help to develop their company branding and marketing materials. Most urgently, they needed quick design and delivery of printed brochures for their exhibition at the Offsite Construction Show which took place at London’s Excel centre back in November 2019. They were already committed to their previously designed logo, so we needed to develop the design of brochure to the look and feel of the existing brand guidelines. The main challenge was not the design part, but rather distilling the most important information from a range of previously created marketing collateral and presenting the features and benefits of the system in a way that would be immediately understandable to a property developer or an investment professional. Because of our understanding of the construction process and the needs of property developers, we were able to run number of interviews with GLB's Management Team and investors, selecting key selling points and presenting them clearly and concisely in a flow that helps explain what the product is about.
We also created a new company website which is made up of five main pages and follows a clean organised flow from page to page. Ademchic me up with a range of infographics to illustrate product features by way of quick and easy to understand visual aids.
Both the new brochure and website design offer GLB a contemporary, clean and simple look and feel which complements and enhances their existing brand and product offering.