Fieldhouse Furniture, a UK and Europe leader in the large-scale furniture fit-out industry, approached Ademchic for a comprehensive rebranding solution. The challenge was not only to design a new brand identity, logo, tone of voice, brochure, and website but also to create a number of concepts for Fieldhouse Furniture’s BTR and student interior designs.
Our Objective
With the rebrand, Fieldhouse Furniture wanted to further strengthen its position as a market leader with a new brand narrative that would appeal to its target audience. Ademchic partnered with Fieldhouse Furniture to create a unique and compelling brand image. In addition, Fieldhouse used this opportunity to split the brand into two distinct entities: Fieldhouse Furniture and Fieldhouse Project Management.
The Challenges
Fieldhouse Furniture had an established reputation for delivering large-scale furniture fit-outs in the UK and Europe. However, the company needed to revamp its brand image and establish a clear narrative that explained the real scale of their projects.
Ademchic’s Approach
Ademchic consulted with Fieldhouse Furniture to understand their business goals, target audience, and unique selling points. We developed a brand narrative that would resonate with their ethos. We created a new brand identity including logo, tone of voice, brochure, and website design. We also developed CGIs and a VR reel of show-stopping interior designs.
“Thank you, Karolina, I can say hand on heart you and your team are truly outstanding. The end result is beyond all expectations. I will never use any other company.” — Elizabeth Wild, Managing Director, Fieldhouse Furniture.
Please note that company rebranding services are now provided by Ademchic’s sister brand: Property Brand Lab.