Morton Place | Pirbright | 2020
COMPUTER GENERATED IMAGES
Property Marketing Package
for Property Developers
CLIENT: HAWKSMOOR HOMES
ABOUT: Hawksmoor Homes approached us in early 2020 to lead the design the marketing identity and Computer generated visuals for Morton place, a high end scheme comprised of 9 luxury homes in the heart of Pirbright. As a traditional developer, it was a serious leap of faith step out of the comfort zone and commission ADEMCHIC to assist with digitally market before completion. This was Hawksmoor Homes’ first scheme marketed with a microsite and computer generated images. It’s safe to say, Ademchic had major internal pressure not only create beautiful visuals reflective to the space, but to also prove how powerful the sell-ability a well-done CGI has.
With its charming woodland surrounds and situated in private, gated community, Morton Place deserved adequately luxurious visuals. It was important that we were able to highlight the architectural beauty of the Morton Place - by dressing the property in equality luxurious and aspirational furniture and accessories. Because all of our visualizers are interior designers, every design choice is not only beautiful, but possible. In addition to internal views, we also produced photorealistic site map, giving potential buyers bird’s eye view of the development. To market this project suitably, it was imperative visuals were designed to guide buyers to their desired ‘product’ before going into financial details.
OUTCOME: Through the CGIs we were able to highlight the architectural beauty of the Morton Place - by dressing the property in equality luxurious and aspirational furniture and accessories. First Launch resulted in completely reservations over lockdown , so we don’t expect the final 4 to last. All units in phase 1 reserved before practical completion.
Ademchic helped with Morton Place, Pirbright. Quality that stands out for buyers and helped us secure off plan sales for five of the nine units (Phase 1). Can't recommend them highly enough.
SEYMOURS LAND AND NEW HOMES