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  • Writer's pictureAdemchic

Latest Trends in BTR Interior Design for 2023: Guide for Real Estate Developers

In recent years, Build-to-Rent (BTR) has emerged as a fast-growing segment of the real estate market. BTR is a residential model where developers build high-quality rental homes with a range of amenities and services that cater to the needs of today's renters. This market is expected to continue to grow, and with it, the need for innovative and appealing interior design concepts. In this article, we will take a closer look at the latest trends in BTR Interior Design for 2023 as predicted by Ademchic.

Amenity Areas

Renters who consider living in BTR communities are increasingly looking for homes that offer more than they get in a one-off property. During and after the pandemic we found ourselves working from home more often, and thus, we are looking to create a versatile home environment that can accommodate various needs - from being a workspace to providing a space for relaxation and entertainment. As a result, interior design is increasingly emphasizing resident amenity spaces; creating areas within a building that can serve multiple needs and enhancing the BTR proposition. Often an unused storage space or parking, can (with some creative thinking) become a gym, cinema or a co-working space. Take a look at Ademchic's case study of Keslake where through a redesign of internal apartment layouts, we craved out 3 additional spaces in the building - 140m2 of co-workings space and a 75m2 resident club space (a total of 215m2 additional amenity space).

A Sense of Community

Having designated spaces for activities like a cinema is important, but it's equally essential to create an offering around it. As BTR interior designers, we want to see our interiors being enjoyed by a thriving community. A well-curated movie calendar, or wellness schedule not only enhances the living experience but also fosters a sense of connection by bringing residents together to enjoy a shared interest. By investing time and effort in building such offerings, BTR developers can create spaces that truly resonate with their residents, that are highly utilised and elevate the overall living experience.


Flexibility inside your own home becomes increasingly important in BTR interior design, as tenants look for homes that can adapt to their changing needs and lifestyles. Moving is a hassle, so finding a home for years is a great bonus. Flexible solutions includes the use of modular furniture that can be easily reconfigured, as well as multi-purpose spaces that can be used for work, relaxation or socializing. BTR developments with more versatile internal layouts, a wider range of furniture packs, and numerous internal amenity areas will appeal to a wider range of tenants, including families, young professionals, and seniors.

Sustainability and Eco-Friendly Design

Sustainability is a hot subject in BTR. The use of sustainable and eco-friendly materials is key to support BTR operator's wider sustainability and net zero carbon targets. In BTR interior design sustainability measures include:

a) using specification materials that are recyclable, biodegradable and made from renewable resources

b) selecting the right furniture packages

c) considering the right energy efficiency solutions, with the use of LED lighting, smart heating and cooling systems, and appliances with high energy efficiency ratings

Incorporating greenery and indoor plants into interior design is also a growing trend, as it helps to purify the air and adds natural beauty to the space.


In today's fast-paced world, people seek to balance highly demanding lifestyles with the need for peace and self-care. Forward-thinking developers recognize the importance of this, offering wellness amenities that cater to the mind, body, and spirit. Interior design is often the driving force of the wellness offer, incorporating features such as meditation gardens, yoga studios, massage rooms, to provide residents with an oasis of tranquillity amidst the hustle and bustle of city living. It's about creating a holistic living experience that encourages healthy habits and fosters a culture of healthy lifestyle for the BTR residents.

Technology Integration

Technology integration in BTR interior design is becoming more important than ever before. This includes smart home systems, home automation, voice-activated assistants, audio and video systems. Although technology integration can sometimes be a source of concern for BTR developers due to the associated building costs, there are options available that require minimal investment from the operator while still providing tenants with the opportunity to upgrade their living spaces. These solutions are a marketing differentiator and should be considered in a discussion on differentiators in the marketing process.

Ademchic collaborates with Avande Select, a company that offers an extensive selection of upgrade options for BTR developments. Avande Select's services include electrical installation, home networks, lighting design, security solutions, and climate control. Additionally, they offer automated blinds that are specifically designed to complement the building's interior design and maintain a consistent look across the façade. This attention to detail is crucial in creating a visually appealing building that appeals to both current and prospective residents.

Biophilic Design

Spending more time indoors due to COVID-19 has made us realize the importance of creating a comfortable and healthy living environment. Biophilic design is a perfect solution for BTR developments looking to bring nature indoors and improve the overall well-being of residents. By incorporating biophilic elements, BTR properties can create a serene and inviting atmosphere that promotes relaxation and productivity. With the increasing demand for healthier and more sustainable living spaces, biophilic design is becoming an essential trend in BTR interior design that cannot be overlooked.

Be Bold, Unique, Differentiating in your Design Choices

Bold colours and textures are becoming more popular in BTR interior design, as developers look to create spaces that are unique and eye-catching.

This includes the use of vibrant hues, such as deep blues, emerald greens, and warm yellows, as well as textured materials like velvet, leather, and natural fibres. But don't overdo it! Design is about balance, and elegant interiors balance the nude tones with colours and textures. As an illustration, the project mentioned here features plush velvet furniture in the lobby, which is balanced with neutral wall colours. While this design trend may not suit everyone's tastes, incorporating bold elements in certain areas of the BTR interior can create a memorable and thrilling living experience for tenants.


In conclusion, the success of BTR developments depends heavily on the incorporation of effective interior design strategies that prioritize functionality, sustainability, technology, biophilic design, community spaces, and aesthetic appeal. By staying up to date with the latest trends and designing with the needs of renters in mind, BTR developers can create living environments that are both comfortable and inspiring. As the BTR market continues to grow, the importance of thoughtful and innovative interior design will only continue to rise.

If you need help with BTR interior design, please don't hesitate to schedule a call with us. We would be happy to discuss your needs and explore potential solutions that align with your goals.



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