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The Chalk Lane
The Chalk Lane is a historic restoration project by Gage Properties, transforming a cherished local landmark into 21 stunning homes. The development, located in the heart of a Conservation Area, encompasses a mix of part-conversion and part-new build properties, including 1, 2, 3, and 4-bedroom homes with a rich local heritage. The homes have been designed to seamlessly blend the building's heritage with modern interiors and specifications.
PROJECT TYPE
Interior Design and Property Marketing Package for Property Developers
DELIVERABLES
Interior Design, Branding, CGIs, Brochure, Website Design, Hoarding, Show Home
CLIENT
Gage Properties
YEAR
2020
Our involvement in the early stages of the project allowed us to provide insights on the saleability and efficiency of the floorplans, taking into account the unique spatial constraints imposed by the building's prior use as a hotel. We collaborated with the client and the architect to optimize the internal layout, increasing the amount of sellable space by over 1,500 sq ft, and provided guidance on cost-saving measures for the kitchen supply. Additionally, we developed the project's branding and marketing materials, including CGIs for the hoarding, website, and a luxury brochure, which generated high levels of interest in the VIP launch event.
Our approach to delivering exceptional results for our clients was evident in the success of the Chalk Lane project. Thanks to our attention to detail, smart interior design choices, and premium marketing collateral, 9 out of 21 units were reserved during the show home launch weekend. Our commitment to excellence in everything we do saved the client over £250,000 and helped bring the vision of this unique development to life.
Ademchic is the premier destination for property developers seeking exceptional interior design, branding, and marketing services. Our team of commercially-focused interior designers, branding and marketing specialists understands the importance of creating spaces that exude sophistication, elegance, and luxury, while effectively communicating your brand values to your target audience.
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